Are you a business owner? Do you have a website or a blog? If you answered “yes” then my next question is: are you on Instagram? If not, I suggest signing up! I am going to explain how to use Instagram for Social media marketing and why it is important for brand awareness.
You may not get link juice for using Instagram, however I find this tool to be useful for listening. When you sign up you are able to enter your website, do it. Create a username with your brand name…. and just start listening. How to do that you ask? In the search section of Instagram you can either search for users or for tags. In the ‘tags’ section type in the words that interest you. For example, if I am a proxy service which helps people access Facebook in China, my search words will have ‘China’ in them. I will then see all of the people who have posted photos with the hashtag #China and I will go ahead and start listening by liking their photos. Don’t go crazy all at once. If I see beautiful photos of views that I like (that were obviously tagged with ‘China’), I will double tap to ‘like’ it. The user may choose to have a look at the profile which just liked their photo, and will be taken to the profile which will then show them the website on your profile. From there they may want to go to the website and see if there is something there that may interest them.
When you upload photos to your Instagram profile, make sure to use tags. To create a tag use a hashtag # and the words that you would like to include along with your photo, so that when someone else is searching for photos that contain those words, it will show up.
Instagram is more about brand awareness and getting your name out there. Other than listening, Instagram can be used for uploading photos and offering coupons. Run a competition! Use hashtags! There are so many benefits to using this platform. People love photos. Enjoy it!
Seo Tips 2014 